Suppose something was wrong with an email campaign, embarrassment may be the least of your problems. In addition to lost revenue, you may reduce your future deliverability and even get in trouble with the law.

This isn’t the same with web ad campaign, when if there is a problem with it, your face may be red.

Those are the facts Wendy Roth gave to lead into her newest article for iMedia Connection titled Email Quality Control in 8 Steps. I should say that’s really a great way to grab my attention to the whole article.

What do you do before you hit the “send” button? Here are the checklist to make sure you don’t forget anything:

1. Are you sending to the right list? Make sure you are selecting the right list.
2. Make sure the “from” address works. Recipients sometimes reply to the “from” address instead of “reply-to.”
3. Make the subject line accurate, short and compelling. Longer subject line will be trimmed by most email application and webmail.
4. Include a link to read the message outside of email. “Read online” link provides an alternative to those who can’t read your message.
5. Check all images and links. Make sure the links and redirects are working. So simple but critical.
6. Include a working unsubscribe link.
7. Include a physical address. Be Can-Spam compliant.
8. View the message through several different email accounts. At least check in several webmails and email apps to make sure it is displayed properly.

Save your revenue by checking your campaign before sending. You could just save your company’s asset by these simple checklist and prevent bigger problems.