Strongmail’s VP of alliances and market development, Dave Lewis, outlines five factors for the right email deployment platform.

These backend tips will help you achieve better email results:

1. Integration. The right platform should integrate tightly with your backend databases and business processes.
2. Performance. Not just from broadcast send capability but also other features such as routing, adaptive message queuing, dynamic configuration updates, throttling and other domain controls.
3. Visibility. Provide visibility to measure results, diagnose and correct problems and more effectively interact with the recipients.
4. Reputation. Sender reputation has a direct effect on email deliverability.
5. Control.. Email infrastructure should provide you with the power and flexibility to accommodate business needs and market demands.

Choosing the right platform for your email will let you gain a competitive advantage over those that don’t.

[iMedia Connection]