Christopher Knights offers tips to produce your own editorial calendar. It is simply a planning tool to help guide the consistency of your email newsletter issues.

There a couple of payoff to producing editorial calendar:

1. Your ezine will be produced on a timelier manner. Avoid premature quality content which is developed very close to deadline.
2. Have a more natural flow between each issue.
3. Notify audience about future issue.
4. Improving guest contributions for those who know about the topic.

Of course, the last point could happen if you make your editorial calendar public.

MailChimp has a simpler approach to editorial calendar.