Two California companies recently sued for spamming the Seattle school district in violation of the federal Can Spam Act. The settlement ends Washington’s first lawsuit brought under the Can Spam Act.
Arlene Sediqzad of Woodland Hills, has agreed to pay $10,000 in legal costs and $180,000 in civil penalties.
The second suit involves MD&I, a company which […]

More than two years after tha CAN-SPAM Act took efect, e-mail marketers still show a shockingly low level of understanding of the requirements and penalties of the law. A new report from WebSurveyor Corp found out that 81 percent of e-mail marketers unaware of the Act.
WebSurveyor tracks 1,082 organizations who participate in the poll. ALmost […]

Several ISPs, such as AOL, Earthlink, Excite, Hotmail, Outblaze and Yahoo have announced or started testing feedback loops in the new Abuse Reporting Format (ARF). Why is it good for us email marketers?
For those who don’t know what it is, a feedback loop is a system by which the ISP provides the sender a copy […]

Despite the ongoing efforts from many organizations to challenge laws related to do-not-email registries, State registries to “protect” children continue to establish.
According to Media Post, do-not-email child protection registries advanced this month in three states, bringing to five the total number of states now considering such legislation — Connecticut, Georgia, Hawaii, Illinois, and Iowa. Michigan […]

Reading sites and blogs related to email marketing recently, I bet you will stumble upon at least a few entries regarding to AOL, Goodmail and Certified Email. ClickZ has two more articles regarding the issues. Worth reading if you really into what marketers think about the move.
The first article from Kevin Newcomb, Marketers Mixed on […]