A test conducted by Marketing Experiments and published by iMedia Connection in November 2006 showed that conversion rates from rented email list outperformed every other marketing channel, including organic site traffic, AdWords trafic, and Yahoo! Search PPC.
This is another prove that email marketing is alive and well. Internet marketers should not focus only on the […]

David Baker shares a true story about his client. It is a perfect example of how sophisticated technologies don’t have to be the winner for every occasion.
In fact, a good strategy doesn’t start with creative or any technology that supports creation of such creative such as through dynamic content and other data. It starts with […]

If you need another boost of ego, the following study comes in handy. Based on a 30-day period of tracking conversion rates across four different channels, this study showed that email was still a winner.
The conversions were tracked by Marketing Experiments across multiple channels, including organic site traffic, AdWords traffic, Yahoo Search PPC and a […]

Ellie Mae, a firm creating and selling Encompass software for mortgage brokers, was featured on Marketing Sherpa. The company uses guerrilla software marketing techniques to not only increase conversions but also subvert the competition.
From the time a user register for free trial download, the software firm tracks every progress including installation. As soon as the […]

Marketing Sherpa featured a case study about Sierra Club, which involved revamping their email newsletter for better viewing in the preview pane. The resulting may not be as beautiful as the old one, but the results are what matter.
Email newsletter is an important marketing channel for Sierra Club. The team even went as far as […]