What lessons could we learn from an Internet retailer that once have done it wrong? Road Runner Sports ran an email marketing campaigns with the philosophy that could be best summed up as the more mailings the better. They blasted out up to two discounts and other promotion emails per week.
They ended up burning their […]

MarketingSherpa runs a must-read article and case study on how Liberty Travel, an online travel company that focuses on the honeymoon niche, did their lead generation and email campaigns.
The results were nothing but amazing: the company bought more than 100,000 bride co-registrations and leads in the past eight months. Even the first email from […]

If you follow this blog, you should realize that earlier this year Goodmail has made itself into the media and blogs big time. Goodmail is the provider for CertifiedEmail service, which changes how email marketing works by allowing senders to pay for accreditation if they pass the condition.
AOL has implemented the program back in February. […]

Reggie Brady highlighted that personalized email campaigns with content targeted at segmented clients are effective to retain customers. Several case studies will follow.
“Even if you are in e-commerce and just looking to sell, I like the idea of including some kind of value-added content in your e-mail campaigns,” Ms. Brady said. “Useful educational content will […]

Melinda Krueger gives a short but useful makeover to improve a monthly newsletter from Vermont.com. Basically, a newsletter is created to give what subscribers want and in return, an email marketer has the right to blend marketing messages in it. Yes, in that order.
There is no information hierarchy. Graphics elements with animated GIFs basically hurt […]