Gmail as one of the big providers of free email service provides guidelines for bulk email senders — or email marketers — to get their emails delivered in the inbox.
The page includes technical information and best practices on email marketing especially on how you can land your email on Gmail users’ inboxes.
For example, Gmail will […]

Suppose something was wrong with an email campaign, embarrassment may be the least of your problems. In addition to lost revenue, you may reduce your future deliverability and even get in trouble with the law.
This isn’t the same with web ad campaign, when if there is a problem with it, your face may be red.
Those […]

Dear Hendry,
Can links on email ads reduce the deliverability rate? Do spam blocking filters block emails with links as they automatically perceive the email to be spam?
Mark Strobel
Mark,
Spam blocking filters don’t work the same. But, generally the occurrence of links in the content doesn’t indicate that the email is spam.
However, some content filtering software or […]

Challenge and response email services claim to clear your email inbox from spam. Logically, all legitimate senders have to confirm that they indeed sent an email to you before the email goes to inbox. Usually, the sender has to do it once.
For email marketers, the system pose a problem. As more and more people use […]

If you think email address typos are not something you should worry about, think again. The following study might at least surprise you. According to Email Experience Council earlier this year, the average major retailer loses $6.7 million per year due to email address typos.
Austin C. Bliss offers approaches to drive down the typo rate […]