Posted by Hendry Lee on 09/17/07 in Email Design
I know this is late. But, I just recently switched to Outlook 2007 and noticed first hand about the incompatibility in rendering some of the existing email newsletter…
Words have been spreading since early this year — with disappointments from email marketers — that the new Microsoft Office Outlook 2007 uses Word HTML rendering engine instead […]
Posted by Hendry Lee on 11/1/06 in Email Design, Ezine Marketing
Signature files — or just sig files — are a few lines of contact and other information regarding the sender of an email. It usually appears at the bottom of every email we send.
Most email programs and webmail services allow you to customize signature lines or choose from different pre-defined files.
Many marketers overlook the importance […]
Posted by Hendry Lee on 10/14/06 in Email Design
A study of B-to-B email marketing messages by SilverPOP identified several creative elements that boosted open rates and click rates, writes Kate Maddox for BtoBonline.com.
SilverPOP evaluated creative elements ranging from content in the subject line to the design format of emails, from an analysis of 147 email campaigns sent by 115 B-to-B marketers between April […]
Posted by Hendry Lee on 10/4/06 in Email Design
A recent study from Goodmail concerning email graphics indicates the situation is even more dire than most think, reports Ken Magill for Direct Mag. The survey drew 226 respondents about their opinion about blocked images and links in emails.
The results show that 58.5 percent said that when they receive emails with blocked images and links, […]
Posted by Hendry Lee on 10/3/06 in Email Design
As more email clients now support HTML emails, marketers probably think that plain-text email will soon get out of date. Stefan Pollard opined that it is actually quite the contrary.
Text email is more important than ever now that HTML is under attack from image-blocking, platforms that don’t properly render it, and aggressive spam filtering that […]
