No special offer for holiday season in 2006
According to the latest 2006 Online retail Holiday Readiness Report by WebTrends, more retailers are going to adopt the no special offers plan this year for holiday season. Last year 11 percent of online retailers refrained from introducing special offers. This year the number has doulbed to 23 […]

David Baker has seven tips for good e-mail creative. It is easy to get lost when trying to improve email creatives because with so many options to test and to take from his words, so few good creative strategies in the space, it is not always obvious where to start.
Here are seven areas of focus […]

Marketing Sherpa featured a case study about Sierra Club, which involved revamping their email newsletter for better viewing in the preview pane. The resulting may not be as beautiful as the old one, but the results are what matter.
Email newsletter is an important marketing channel for Sierra Club. The team even went as far as […]

Back in November 2005, EmailLabs released a report on a survey conducted regarding the use of preview pane and image blocking, especially in B2B market. In it, they hinted about how B2B marketers would have to rethink their email newsletter design strategy.
The 10-page report gave a few good reasons why email templates need a redesign. […]

HTML design tactics for e-mail newsletter have changed over the years. Providing a Web version of your e-newsletter used to be the only solution because e-mail clients chewed up HTML.
Today, just about every e-mail client renders HTML properly. But still marketers and designers have to format it correctly. Having the newsletter displayed correctly in the […]