The Email Experience Council partners with BrightWave Marketing to establish a first centralized online repository of statistics and research specific to the email marketing industry.
You can browse categories from authentication, automated messages, to branding, segmentation, spam, subject lines and white papers. The categories are sorted alphabetically.
This source of email marketing metrics is also sponsored by […]

One of the best reasons why email marketers simply like this communication channel is because it delivers metrics. Only with clearly identified metrics, we could benchmark success, compare results to previous or overall campaigns and have ways to measure the effectiveness of a test campaign.
In this article, you will find how to interpret what different […]

MailerMailer has released Email Marketing Metrics Report, covering trends in the first half (H1) of 2006. The 28-page colorful report include colorful charts and tips to increase your email marketing campaign results.

Following are the summary of the report:

Open rates — 19.10 percent. Overall open rates remained relatively steady, only declined slightly, compared to the last […]

How should marketers view the benchmark data published by either email service providers (ESPs) or industry publications? While it is important to have numbers with which to compare and gauge success or failure of an email campaign, it also should be carefully analyzed for objectiveness.
According to Jeanne Jennings, with email benchmarks, she start by considering […]

Ben reports for MailChimp, based on open rates for just under 2,000 HTML email campaigns recently sent from the email service provider, that of the total number of people who would eventually open those emails:

Nearly 1/3 will open wihin the first hour of sending.
The majority (53%) will open within 6 hours
78% will have opened within […]