How well did your last email campaign do? How are you going to know if your emails are getting a better or worse response from previous one? The answer lies in the numbers — or email marketing metrics, so to speak.
As technology around metrics progresses, we should see more numbers introduced but for now here […]

Al Gadbut describes how email marketers probably don’t have an idea about the volume of sales an email campaign drives. He believes that the more complex the product or service is, the more likely marketers are to be severely low-bailing the channel.
Marketers often track the wrong numbers. There are invisible factors that don’t make themselves […]

Harte-Hanks and its email subsidiary Postfuture compared the aggregate email metrics of 4,300 business and consumer email campaigns — both marketing and transaction emails.
The report allows marketers to see which vertical markets are doing the best to pique the interest of email recipients. Certainly these data could be helpful to measure your email marketing performance.
For […]

Ashley Friedlein, the CEO of E-consultancy.com gives out a rule for the email marketing metrics, which he appropriately calls the 3-2-1 rule of thumb. It serves as a basis to your email marketing numbers.
Of course, the results for each industry should be different but at least with this number we know if we have done […]

Marketing Sherpa featured a case study about Sierra Club, which involved revamping their email newsletter for better viewing in the preview pane. The resulting may not be as beautiful as the old one, but the results are what matter.
Email newsletter is an important marketing channel for Sierra Club. The team even went as far as […]