According to the newest report from ReturnPath, sender reputation causes email delivery issues 83 percent of the time. Content is only a secondary factor, much below reputation when email gets blocked or junked.
In a test during August 2006, nearly 20 percent of legitimate commercial email did not get delivered into the inbox. The study shows […]

TechnNewsWorld runs an article by Tanya Candia about how email reputation could be an important factor in restoring trust. The article takes Publishers Clearing House as an example.
The company uses Habeas to provide “Good Housekeeping” seal of approval for the email. The seal provides customers another avenue to express concern about email. Recipients could use […]