Some marketers think that to avoid being delivered into the junk or spam folder, they have to avoid certain words that can cause alerts in spam filters. And that’s it.
Nothing is further from the truth nowadays.
Other factors, such as authentication, reputation and message construction are more critical if messages are to land in inboxes, […]

The results from Constant Contact’s Travel & Tourism Outlook survey shows that email marketing is still the most favorite tool to address challenges in different industries, especially in travel and tourism.
The first challenge businesses face in the industry is to find new customers (42 percent), while generating business in the off-season come next […]

Chad White suggests us to look further into the role of our subscribers. He writes that if we see email subscribers only as buyers, then we’re thinking too narrowly.
Here are some of the roles major online retailers have tried to cast their subscribers:

Employee/recruiter. Email subscribers have already been familiar with your brand and products. That […]

Suppose something was wrong with an email campaign, embarrassment may be the least of your problems. In addition to lost revenue, you may reduce your future deliverability and even get in trouble with the law.
This isn’t the same with web ad campaign, when if there is a problem with it, your face may be red.
Those […]

Bad practice in email marketing is bad business, according to Chris Marriott. Companies making mistakes in marketing via email is like shooting themselves in the foot. He gives us a short list of 5 mistakes and missed opportunities many companies make on a daily basis:
1. No welcome message
Acknowledge that I have signed up for email […]