Reid Carr has written an article about a different approach to using e-newsletter. Instead of using and email newsletter to build brand awareness, trust and get your prospects to know you, he proposes to implement it post sale.
Using e-newsletters to manage post-sales process focuses to battle buyer’s remorse. Additionally, marketers could get feedbacks from satisfied […]

David Baker shares a true story about his client. It is a perfect example of how sophisticated technologies don’t have to be the winner for every occasion.
In fact, a good strategy doesn’t start with creative or any technology that supports creation of such creative such as through dynamic content and other data. It starts with […]

If you think email address typos are not something you should worry about, think again. The following study might at least surprise you. According to Email Experience Council earlier this year, the average major retailer loses $6.7 million per year due to email address typos.
Austin C. Bliss offers approaches to drive down the typo rate […]

The era of user generated content is here. No longer that consumers of a product or service are only the end-users without any control to talk back and impact brand.
The time has already came. People now put less trust on traditional marketing. They listen to what other consumers have to say about a product or […]

How do you handle exactly different sources of email addresses? Do you have permission to send them email campaigns? In what circumstances do you have the permission to do so?
Permission actually means “the act of giving a formal authorization.”
The problem is, in practice, marketers often define permission pretty loosely at their own convenience.
This blog post […]