Christopher Knights offers tips to produce your own editorial calendar. It is simply a planning tool to help guide the consistency of your email newsletter issues.
There a couple of payoff to producing editorial calendar:

Your ezine will be produced on a timelier manner. Avoid premature quality content which is developed very close to deadline.
Have a more […]

Chad White suggests us to look further into the role of our subscribers. He writes that if we see email subscribers only as buyers, then we’re thinking too narrowly.
Here are some of the roles major online retailers have tried to cast their subscribers:

Employee/recruiter. Email subscribers have already been familiar with your brand and products. That […]

One problem commonly found among email marketers is about assumed permission. This is actually a gray area where as a legitimate marketer, you have to be careful not to fall into the trap and put your reputation at stake.
Companies often overlook this specific issue because there is no rule around how marketers should approach implied […]

Signature files — or just sig files — are a few lines of contact and other information regarding the sender of an email. It usually appears at the bottom of every email we send.
Most email programs and webmail services allow you to customize signature lines or choose from different pre-defined files.
Many marketers overlook the importance […]

There are three main types of email marketing. Two of them involve building your own in-house list or renting. The other one allows you to tap into other people’s resources by buying advertising spots.
In this blog post, we are going to highlight the differences between the two types of email marketing: promotional direct email and […]