Responsible email marketing practice depends heavily on permission. The definition of permission itself is quite subtle though.
Marketers have their own idea about what permission is. On the other hand, users as the recipients also have their own opinion.
Despite this situation, the best practice in email marketing is to never spam and only send emails to […]

Email marketing involves using email to deliver permission-based communications to recipients; prospects or customers in order to build relationships, increase sales and extend customer retention.
The key is permission.
Spamming also uses email, but that is definitely not email marketing in the way we want to use it in doing our business.
Basically, there are three types of […]

Email marketing have been known as a great tool to acquire leads, turn people who are simply show their interest in what you have to offer into prospects, turn prospects into customers, build relationship and maintain customer retention.
Basically, email marketing is the practice of sending electronic newsletter or promotional message by email to a group […]

What do you with a new email subscriber? Study showed that open and click rates of new subscriers drop noticeably after 30 days, and even more so after 60 days. How do you capitalize on the attention of new subscribers? Is it possible fo marketers to get them enganged with a brand and products in […]

Back in November 2005, EmailLabs released a report on a survey conducted regarding the use of preview pane and image blocking, especially in B2B market. In it, they hinted about how B2B marketers would have to rethink their email newsletter design strategy.
The 10-page report gave a few good reasons why email templates need a redesign. […]