How do you handle exactly different sources of email addresses? Do you have permission to send them email campaigns? In what circumstances do you have the permission to do so?
Permission actually means “the act of giving a formal authorization.”
The problem is, in practice, marketers often define permission pretty loosely at their own convenience.
This blog post […]

Let’s say you have been collecting email addresses from web site, through speaking engagements and other marketing efforts for at least six months to one year. The audience might agree to receive further information from you. The email addresses are there as part of the complementary information you requested.
You haven’t taken any action on it, […]

The biggest problem for anyone who are just starting with email marketing is building their own in-house list.
Getting qualified traffic to your business site is a challenge. Having those who actually visit to opt-in is another issue.
Often, asking web site visitors to raise their hands results in a very stressing situation. The list usually grows […]

There are three main types of email marketing. Two of them involve building your own in-house list or renting. The other one allows you to tap into other people’s resources by buying advertising spots.
In this blog post, we are going to highlight the differences between the two types of email marketing: promotional direct email and […]

Responsible email marketing practice depends heavily on permission. The definition of permission itself is quite subtle though.
Marketers have their own idea about what permission is. On the other hand, users as the recipients also have their own opinion.
Despite this situation, the best practice in email marketing is to never spam and only send emails to […]