Stephanie Miller points out seven ways to get more from email marketing. She writes that the best time to offer a choice of email types, content or frequency is at signup. It helps ease segmentation.
The reason behind it is that the first and last rule of registration is gaining permission. During this process it is […]

The sanity of your database becomes more and more important nowadays. As Bill Kaplan said “snakes in your database” are no laughing. If you think you have done everything possible to keep these critters from putting a strangehold on your email marketing campaigns, think again.
He is right.
Email marketing is not about when “majority” of the […]

Chris Helin opens the discussion and shares 7 tips on how to handle email appends. He thinks perhaps this should also be set as standards.
Email appending was hot, and still is so. For many companies it is the only way to develop an in-house list. Unfortunately, appending has its own negative effects. It also tends […]

How to integrate email marketing with search the right way? Often, marketers focus too much on sales that they overlook visitor’s intention at the first place.
They may tend to forget about the other marketing channels that could possibly work with others to not only build assets but also smoothen the sales process.
Chris Marriott gives 3 […]

Al Iverson posted a blog entry about how to build your list. He opens with a warning that email marketers should not build their list by buying names.
Some reputable email service providers disallow this practice. Just because they are opt-in names — or even double opt-in — doesn’t make them acceptable. Because in order to […]