Let’s say you have been collecting email addresses from web site, through speaking engagements and other marketing efforts for at least six months to one year. The audience might agree to receive further information from you. The email addresses are there as part of the complementary information you requested.
You haven’t taken any action on it, […]

Stephanie Miller points out seven ways to get more from email marketing. She writes that the best time to offer a choice of email types, content or frequency is at signup. It helps ease segmentation.
The reason behind it is that the first and last rule of registration is gaining permission. During this process it is […]

The sanity of your database becomes more and more important nowadays. As Bill Kaplan said “snakes in your database” are no laughing. If you think you have done everything possible to keep these critters from putting a strangehold on your email marketing campaigns, think again.
He is right.
Email marketing is not about when “majority” of the […]

Silverpop found in a recent study that only 12 percent of companies gave customers the chance to change their preferences in addition to simply opting-out.
The study was surprising because while many marketers are seeking other tactics to maintain and grow their lists, an email preference center is a great and easy way to be […]

No special offer for holiday season in 2006
According to the latest 2006 Online retail Holiday Readiness Report by WebTrends, more retailers are going to adopt the no special offers plan this year for holiday season. Last year 11 percent of online retailers refrained from introducing special offers. This year the number has doulbed to 23 […]