At last we have some specific segmentation best practices for small business owners. Constant Contact CEO, Gail Goodmain, discusses quick email marketing tips for small companies to market like the big guys in an article titled Email Segmentation for Small Businesses.
List segmentation has been known to increase responses. But how do you start segmenting […]

Microsoft has added an unsubscribe button to its new Windows Live email user interface. This surprised many email marketers. But, later marketers are calling for other Internet service provider — especially Yahoo! and AOL — to follow suit, writes Ken Magill for Direct Mag.
Microsoft last week became the first e-mail box provider to answer e-mail […]

MarketingSherpa runs a must-read article and case study on how Liberty Travel, an online travel company that focuses on the honeymoon niche, did their lead generation and email campaigns.
The results were nothing but amazing: the company bought more than 100,000 bride co-registrations and leads in the past eight months. Even the first email from […]

Customer lifecycle is a fact in every email list. That is why it is important that you have to get new streams of prospects into your list faster than they are wearing out. Only that, you can guarantee the growth of your list.
Karen J. Bannan writes in BtoB Online about how to fine-tune your customer […]

List size is not always better. Asking current readers of your newsletter to reconfirm your subscription sometimes can be a very good tactic. The Leukimia and Lymphoma Society, for example, slashed from 33,636 addresses to 4,510 but still the director of eMarketing is happy about it. What’s the story?
Last year, the organization found that 30 […]