Probably one of the biggest issues surrounding small businesses and solopreneurs — especially those who use 1ShoppingCart.com autoresponder system — since last month is bulk mail delivery as a result of an alleged blacklisting by The Spamhaus Project. Some e-mail marketers who sent out legitimate mailings, including those I read regularly, ended up in the […]

Silverpop found through 2006 Email List Growth Survey that email marketers are planning to implement list growth tactics that others say didn’t work very well. For example, while 24 percent of respondents said they plan to implement viral marketing campaign, only 10 percent admitted that such tactic was very successful.
The top 5 tactics used to […]

The Silverpop’s Retail Email Marketing Study revealed few retailers manage the opt-out process in ways beneficial to both recipient and sender. Despite the fact that marketers regret losing contact with potential customers, few work agressively to hang on to those considering leaving. What’s your move?
The study reviewed 175 major retailers including J.C. Penney, Neiman Marcus […]

What if you have some free e-mail newsletter to offer to your website visitors, but only a small percentage of them opt-in to receive them? Jeanne Jennings writes an article for ClickZ to give you some ideas on how to increase your subscription rate.
She started with opt-out strategy, which I always recommend against.
Other tactics include […]