Email marketers should begin attending to Sender Policy Framework (SPF) authentication to improve email deliverability.
A new study showed that SPF checks are becoming part of content filtering tests done by Internet service providers. These checks involve comparing the sender’s return path domain and the IP address to a list of approved IPs the sender includes […]

The results from Constant Contact’s Travel & Tourism Outlook survey shows that email marketing is still the most favorite tool to address challenges in different industries, especially in travel and tourism.
The first challenge businesses face in the industry is to find new customers (42 percent), while generating business in the off-season come next […]

A test conducted by Marketing Experiments and published by iMedia Connection in November 2006 showed that conversion rates from rented email list outperformed every other marketing channel, including organic site traffic, AdWords trafic, and Yahoo! Search PPC.
This is another prove that email marketing is alive and well. Internet marketers should not focus only on the […]

Based on the survey by The Outperformance Marketing Review about email marketing plans for 2007, it is concluded that email is going to be used more frequently in 2007.
The majority of respondents (72 percent) plan to increase marketing budgets around email this year. Almost all expect to see an increase in ROI from email, making […]

Journal of Interactive Advertising has published an academic paper studying email and postal direct marketing. If you enjoy reading scientific studies, this paper is a good read.
Here are the hypotheses drawn from this study:

Consumers are likely to find spam more intrusive than direct mail.
Ad intrusiveness caused by a) spam; b) postal direct mail negatively correlates […]