The majority of email marketers are failing to use email as a relevant marketing tool. Behavioral targeting and other technologies are becoming more important as consumers are spending less time and attention on email, according to Jupiter Research.
Recent Jupiter Research surveys figure out some data that could help marketers to break through and get attention […]

Email addiction is growing, with no cure in sight, according to eROI’s September Email Addiction Survey. The study, reported by Marketing VOX, shows that some 61 percent of survey respondents said they continue to check email even while on vacation.
Fifty six percent reported a high level of anxiety if they can’t access email. Two out […]

UK’s worst spammer loses appeal
The Register has a story about Peter Francis-Macrae, 24-year-old, who was convicted on a variety of charges ranging from fraud and blackmail to making threats to kill and sentenced to six years imprisonment. He has failed in an appeal court bid to quash two of his convictions.
He made an estimated £1.6m […]

Chad White in his RetailEmailReports blog covers about retail welcome email benchmark. The study shows technical glitches, missed sales opportunities and CAN-SPAM non-ncompliance issues at the largest online retailers.
Of the 66 percent top retailers that sent out welcome emails, many are just saying hello and leave it at that. The lack of sales mentality makes […]

Bill Nussey, CEO of Silverop, has returned from Europe. He went to London for annual customer conference but during the trip also shared some interesting information with other marketers from a variety of countries.
Some quick findings:

SMS is still in an active discussion but quickly gain momentum compared to last year. It is way ahead of […]