The right spelling of email is without hyphen…
Paul Beck and Jeanniey Mullen announced that the official spelling of the word email is email, without hyphen. Paul provided an overview of the research and survey efforts that come to a formal position.
Adoption of this spelling has already started to take place in style guides of many […]

Seeing the trend at which email marketing grows, Eamon O’Neill, VP of product management of Bluestreak predicts that email will surge well ahead of projections in the next two years, perhaps tripling or more in terms of transactions volume.
A recent study by the DMA showed that email was recognized as having the second-highest ROI index […]

No special offer for holiday season in 2006
According to the latest 2006 Online retail Holiday Readiness Report by WebTrends, more retailers are going to adopt the no special offers plan this year for holiday season. Last year 11 percent of online retailers refrained from introducing special offers. This year the number has doulbed to 23 […]

Harte-Hanks and its email subsidiary Postfuture compared the aggregate email metrics of 4,300 business and consumer email campaigns — both marketing and transaction emails.
The report allows marketers to see which vertical markets are doing the best to pique the interest of email recipients. Certainly these data could be helpful to measure your email marketing performance.
For […]

How do business technology buyers treat unwanted email newsletters? This is one of the questions answered in MarketingSherpa Business Technology Marketing Benchmark Guide 2006.
The third annual guide, formerly known as the IT Marketing Metrics Report, features 1,900 real-life data from business technology marketers, including surveys of 633 business technology buyers about what they like […]