A test conducted by Marketing Experiments and published by iMedia Connection in November 2006 showed that conversion rates from rented email list outperformed every other marketing channel, including organic site traffic, AdWords trafic, and Yahoo! Search PPC.

This is another prove that email marketing is alive and well. Internet marketers should not focus only on the cutting-edge tactics while neglecting existing channels that are already well establish and working.

The study involved a financial publisher, offering trials to its product.

Here is the summary of the results, in tabular format:

As you can see, emails have more than double the conversion rate than organic site traffic. AdWords and Yahoo! Search follow after that.

Of course, we can’t be too confident with such report unless we actually factor in other details such as what keywords and key phrases were used during the experiment, which rented list was used, etc.

If there is only one lesson to take from this experiment, again is the fact that email marketing should be a marketing channel that none of us should overlook.

[iMediaConnection]