The results from Constant Contact’s Travel & Tourism Outlook survey shows that email marketing is still the most favorite tool to address challenges in different industries, especially in travel and tourism.

The first challenge businesses face in the industry is to find new customers (42 percent), while generating business in the off-season come next at 27 percent.

When it comes to the method the respondents use to overcome these challenges, 47 percent of the respondents agreed upon email marketing, followed by 17 percent answered direct mail, 13 percent for search engine ad, 10 percent for newspaper ad, and 2 percent each for yellow page ad and radio ad.

Businesses in the industry have been using email marketing to reduce dependency on print (44 percent), generate repeat visits from past customers (33 percent), get higher volume of visitors (27 percent), increase reservation (18 percent), filling reservations during off-season (11 percent) and increase ticket sales (8 percent).

If you are curious about different types of communications the business send, here are the top 3 results: Newsletter - 83 percent, promotions - 67 percents and even invitations and calendars - 56 percent.

For full results and link to the survey results in PDF format, visit Business Wire.