Emma, an e-mail marketing service provider, has launched a new trigger email feature that makes it easy for organizations to reach their subscribers based on specific events like on sign up, has a birthday, or clicks a link in one your campaigns.

What can you trigger using the feature?

• You can make sure new subscribers receive your latest newsletter (or a special welcome edition) within minutes of signing up.
• You can create a Happy Birthday email that includes a special coupon and arrives on - or before - the big day.
• You can make sure anyone who clicks a link in your next campaign receives a targeted follow-up email a few minutes - or hours - later.
• You can create a series of informative campaigns (Five Tips for Starting a Business, or Weekly Recipes Involving Mostly Bacon, e.g.) that arrive once a week, like clockwork.

This feature will be available on the send screen.

Source: Emma.