The simple fact that sending unsolicited emails or spam is too easy makes the growth of spamming more or less unstoppable.

Despite many efforts from marketers to advocate best practices, they are still something legitimate marketers should concern about.

Is it only because of being greedy?

People are taking shortcuts to make money and grow their businesses.

In those crowds, there are people who simply aren’t aware of the problems they cause because of spamming. This is when email marketers should chime in and do something.

Here are some factors that could contribute to slowing the growth of UBE and UCE:

• The shape of email marketing industry, which has grown to the level that email service is easily available and affordable to even home and small businesses.
• Access to information and education. Spread the information to anyone who needs it. Sell on the benefits on starting slow and grow gradually with in-house list. Focus on best practices for renting email lists. Educate recipients about using email and stop responding to spam.
• The legal or law regarding email marketing. Many marketers used to think this is a be-all end-all solution to extinguish spam. It is not, but at least it prevents wildly growth of bad practices.
• Coordinated efforts from ISPs. Not only to filter spam messages, but also establish sophisticated methods to prevent false positive.

In short, every parties who are involved in making email a better communication medium should actively take action.

There are some issues that are causing controversies among marketers, ISPs and ESPs.

They will be covered in future posts. Keep reading.