Gmail as one of the big providers of free email service provides guidelines for bulk email senders — or email marketers — to get their emails delivered in the inbox.

The page includes technical information and best practices on email marketing especially on how you can land your email on Gmail users’ inboxes.

For example, Gmail will favor email messages which “From:” address is listed in the user’s Contacts list. A user who clicks “Not Spam” to alert Gmail that messages sent from that address are solicited also help Google get their filter right.

Having abuse@yourdomain.com is also recommended if you use third party services. I think this is a best practice that has been forgotten.

If with all your efforts to comply to the guidelines and still your email continues to land on the Spam folder, then you can contact the Gmail team. Very helpful if that actually works.

Read the whole article for full information.

Thanks Tamara Gielen of Email Marketing Best Practices for pointing this out.