According to DM News-Responsys survey on 100 handpicked of their retail clients, one out of two respondents plan to increase their e-mail frequency 50 percent to 100 percent this holiday season compared with the previous months this year. Twenty seven percent plan to increase their e-mail frequenty by 10 to 50 percent for holidays and 17 percent plan to maintain the same frequency.

“We will emphasize the ability to print gift certificates online for next-day gift giving,” Perez said. “We did similar campaigning with gift certificates last year that encouraged us to repeat.”

Eighty nine percent said they expect an increase in e-commerce activities because of escalating gas prices, but for retail store which has most of their customers purchasing from the Net, there should be little or no incrase in e-commerce purchase because of higher gas prices.

Source: DM News: Half plan to send more e-mails for the holidays.